At the Crayola Factory…
by Patrick Clark
This week’s Dollar Deal—Shane DeRolf’s The Crayon Box That Talked—reminds readers that the world is a colorful place. Check out the video above for a factory-floor view of how crayons are made, complete with factoids that are just as colorful as the crayons!
Crayons have been a major part of American children’s lives for more than a hundred years. In fact, a Yale University study once found that the aroma of crayons is one of the top-20 most recognizable smells to American adults!
But while a crayon’s scent has remained unchanged, colors have been added and color naming has evolved quite a bit over time. Until 1958, color naming adhered to a strict process based on a US Bureau of Standards book called Color: Universal Language and Dictionary Names.
Cleverly named colors like Razzmatazz, Tickle Me Pink, and Mauvelous only came about when Crayola began reaching out to employees and customers in the 1990s for suggestions, almost 90 years after the first crayon rolled off the factory line.
We hope you enjoy this behind-the-scenes look at how crayons are made—and have even more fun exploring the many colors—and how they learn to appreciate each other in The Crayon Box That Talked.
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